Helping you write your brand’s buzzworthy story
Blending in with everyone else? File that under every creative slashie’s nightmare fuel. Because you don’t follow the traditional path. You forge (and blaze) your own with your one-of-a-kind product, service and personality. And your copy should reflect that.
All you need now is a smart, sleaze-free brand messaging strategy that sells your stuff like two-for-one margs. Get ready to banish the bland, skip the stale and celebrate what makes your brand buzzworthy.
I’M ABOUT BLENDING the science OF SALES psychology
WITH THE art OF CREATIVE WRITING TO craft
YOUR ONE-OF-A-KIND MESSAGING STRATEGY
Refusing to live life by the book:
The Tonica backstory
After swapping my corporate marketing job and my dream downtown Toronto apartment for a solo one-way ticket to Bangkok, Thailand to start my own copywriting business, I never looked back.
But leaving behind four gray walls and harsh fluorescent lighting for the life of a globe-trotting entrepreneur wasn't *just* for the stamps in my passport. It was about forging my own path, building a business I'm deeply passionate about, and reclaiming the freedom to live life on my own terms.
And I have a hunch your brand story is woven from a similar fabric—driven by a hunger for authenticity and the freedom to show up online, unapologetically you.
and Four years on,
I’m still helping my clients shift the way they show up online
Tonica wasn’t just born from my fierce love of writing copy—it’s much deeper than that. What *really* gets me fired up is witnessing my clients show up with magnetizing confidence that’s seen, heard and felt by their dreamiest clients. Mixing my love of the written word with the pure joy of boosting your confidence? There’s nothing I love more.
SUP, I’M HOLLIE!
Just a word nerd with an eye for design
With over a decade of marketing and writing experience, working with million-dollar brands and start-ups alike, I know how to craft a brand story that is both heard and felt. And web design? You bet that matters, too. That’s why I’ve also spent years learning user design best practices so your copy looks as good as it sounds.
And in an online world where copy *can* feel like reheated leftovers, I'm here to serve up something fresh. Rejecting eye-roll-worthy grandiosity and false claims — I’m all about injecting authenticity in every syllable.
And if that sounds like your vibe, I’d love to meet you!
Schooled in copy, SEO and
web design best practices
With Tonica you can expect
EMPATHY
As a small business owner, I understand the highs and lows of entrepreneurship. Here, you can expect a judgement-free zone, fueled by understanding and kindness—always.
excellence
“Be so good they can’t ignore you” is a quote I try to infuse in all aspects of my business. That means going the extra mile to ensure your project is a full-blown chef’s smooch.
EDUCATION
Always learning, always growing so I can serve you better. That means investing thousands in courses, coaches and systems to provide an experience as seamless as your go-to yoga pants.
Creative Slashie. noun
A creative slashie is the grown-up version of when you couldn't decide between being a writer, a baker, or a candlestick maker—so you became all three.
That childlike wonder? Never dimmed. For us, picking up a new skill is just a typical Tuesday. Art adorer, tech-tinkerer and fierce lover of adventure—we wear each title like a badge of honour. And if that sounds anything like you, friend, we’ll get along just fine.
