Top-shelf copywriting
for creative slashies
If you’d rather bump into your ex while grocery shopping aprés spin class than write your own copy—you’re in the right place, friend. Whether you’re a skilled-up service provider, course creator, coach or creative biz owner, we’ll work together to craft a top-shelf brand messaging strategy that’ll have all your dreamy clients buzzing 🍸
People are out there looking for your product or service right now
Yet, they may be passing you by. Not because your product isn’t great, but because you’re not telling them what they need to hear to book or buy—yet. Here’s the thing: Your offer’s transformation is only as convincing as your ability to sell it.
The upside? With the right blend of creative word science (ahem, copywriting), you’ll not only have words that’ll sell your stuff but the confidence to sell it, too.
Copy is just confidence in disguise
Craving more sales? It starts with an unshakeable self-belief in your product, service or course. Because when you know *exactly* HOW to sell your offer, you start showing up with intoxicating confidence in your offer’s transformation. And your audience won't be able to ignore the buzz.
That’s when selling your services, courses and products starts to feel easy, not sleazy.
THE COPY MENU
/
THE COPY MENU /
Have you met Copywriting? Oh, you’ll love her.
She's the empathy-driven yet persuasive push your offer needs, expertly translating your brand vibe into high-converting words that transform casual browsers into devoted paying clients.
Browse the copy menu below and get acquanited
-
COPY GLOW-UP
3 Days | $397 USD
Within 3 business days, I’ll take words that you’ve written and give you suggested copy and design edits that will take your website, sales page or emails to the next level.
-
HOME PAGE INTENSIVE
1 WEEK | $1200 USD
You know your website messaging needs a little TLC, but you don’t wanna commit to a full copy project (or price tag) right now. I’ve got *just* the thing.
The client-favourite Home Page Intensive is my most popular service for a reason: It shifts how my clients show up online. Sure, I’ll write your home page copy for you, but you get so much more than that.
Because when you *finally* have a fresh messaging strategy and expertly written words that communicate what you do and feel in total alignment with your brand—selling your offers is less scary. Because there’s an energy shift, a newfound confidence and excitement to show up for your brand.
How it works: First, I’ll develop your one-of-a-kind brand positioning strategy and write your home page copy for you. Then you’ll take the reins and DIY your about and services pages with my guidance. You’ll leave feeling empowered, aligned and super confident in your new website copy!
Flexible payment plans available (up to 3 months)!
What’s included:
Brand questionnaire
60-min strategy call/project kickoff
Brand positioning and messaging strategy development
Done-for-you home page copy
Video walkthrough
2x revision rounds
About & Service Page Copy Scripts—so you can DIY your remaining pages based on your new messaging strategy
-
WEB COPY
4 WEEKS | STARTING AT $3000 USD
Wanna hire a 24-7 salesperson who’ll pitch your overseas client while you’re sleeping? Consider it done.
Let me guess: You’ve been in business for a while and put your copy and messaging on the back burner (and who can blame you, there are SO many moving parts to owning a biz). But now you’re ready to take your digital home up a notch (or ten) with 4+ done-for-you, break-the-internet kinda copy.
Invest once, sell forever with a lead-generating website that attracts dream clients with personality-driven words that sell for you. Deeply resonate with your audience through purposeful story-telling, show off your brand’s differentiators and watch what happens to your business (and bank account).
Flexible payment plans available (up to 6 months)!
THE DELIVERABLES:
Brand questionnaire
90ish-minute messaging workshop
Market research via past client interviews
4+ pages of web copy (+ contact page)
SEO title tags + meta descriptions
Brand positioning development
Video walkthrough
3X revision rounds
Wireframe and/or communication with your web designer
Optional Extras to Elevate Your Package:
Brand messaging + tone of voice guiide
Extra Web Pages
Welcome Email Sequence
-
EMAIL VIP WEEK
1 Week | STARTING AT $1500 USDIt’s time to leverage one of the most powerful community-building tools: email marketing. And here’s everything you need to get started (or elevate!) your welcome sequence.
Together, we'll brainstorm on a fun, on-brand newsletter name. Then I'll write your need-to-have-this freebie landing page as well as 3-5 welcome sequence emails designed to engage your audience.
You’ll also walk away with 52 newsletter ideas (one a week for a year!) so you can commit to nurturing those who signed up to hear from you.
This way, when launch time comes, your audience is not just ready to open your emails—they're ready to invest in what you offer. Let's create a community around your brand, one story-led email at a time.
(payment plans available up to 3 months!)
What’s included:
Brand questionnaire
60-min call with Hollie
Lead magnet action plan
Lead magnet landing page copy
On-brand newsletter name
3-5 welcome sequence emails
52+ newsletter ideas (so you know exactly what you’ll write about each week for a year!)
+ BONUS: How to write story-led newsletters masterclass
-
SALES PAGES
2-4 WEEKS | STARTING AT $2500 USD
You’ve finally created the program/course/digital product that’s been living rent-free in your brain for ages, but now you have to sell the thing. Ew, David. Don’t worry— here’s your all-access pass to an expertly written, high-converting copy that’ll launch your product into the digital stratosphere so you can attract your people, sell out your course and officially step into your freedom biz era.
Flexible payment plans available (up to 4 months)
THE DELIVERABLES
Brand questionnaire
90 min strategy call
Voice of customer research
1 long-form sales page (Google Doc)
Video walkthrough
2x rounds of revisions
Optional Extras to Enhance Your Project:
Sales funnel emails
Landing page copy for lead magnet
Transforming copy into confidence
but hey, don’t take my word for it…
-
"Having Hollie take in all my ideas and write my copy for me took a major weight off my shoulders"
I struggled with my brand voice, and finding a clear theme for my messaging. I also lacked confidence in how I presented myself to clients—I wanted to demonstrate my skills and offers in a more sales-led way without sounding sleazy. Hollie had the modern approach I was looking for and she absolutely nailed it! I now have a clear vision of what my copy should look like, AND where my business will go from here. It is WELL worth the investment and I totally recommend!
MELISSA PIKE, SUNFLOWER DESIGN CO
-
"I'm SO over the moon with my copy! And now, I want to share my website with EVERYONE!!"
“I knew I wasn't showcasing my services to their full potential, but big biz investments like copywriting can feel scary. BUT Hollie’s copy services have been a fantastic return on investment—I now feel *so* confident when sending links to my website, knowing that the recipient will find EVERYTHING they need to take action! Hollie was a complete joy to work with and I had absolutely no worries or concerns because I knew my website copy was in great hands!”
Ruth Gaunt, Ruth Gaunt Designs
-
"Working on my copy with Hollie has been my favourite collab I've done in all of my 25+ years in business."
“I thought I was clear on what I do, but, the popular coaching advice made me rethink it all and left me feeling a little defeated. But working with Hollie was different. She really listened, she cared and I felt that. Investing in copy is not *just* about getting copy— It’s SO much more than that. Because I now have a newfound confidence in how to speak to my potential clients without abandoning WHO I AM! If you wanna feel excited about your biz, this is for you.”
Rachel Baker, Human’s Move
Why work with Tonica?
Because let's be real: The online space is brimming with incredible copywriters. So how do you know which one is right for you?
While I *won’t* claim to ‘catapult you to 10K months' or 'six-figure launches,' (because while it’s entirely possible, I don’t know your biz well enough to promise that yet!!) — I *will* promise you’ll be completely satisfied with your copy. And here's how I'll keep that promise:
Here’s what the *right* copywriter can
do for your biz (and bank account)
mORE CONFIDENCE
Craving more sales? It starts with self-belief. When you’re all in on your offer, you show up with magnetic confidence—and your audience will take notice. That’s when selling your offer feels easy, not sleazy.
MORE SALES
Design will catch attention but your words will make the sale. Think of your web copy as your dedicated salesperson working tirelessly for you—without ever asking for a raise. *Gasps in HR.*
MORE TIME
Because you didn’t quit your 9-5 to work 24/7, Googling “how to write copy that converts.” Ditch the guesswork and blank copy doc and get back to doing what you love (whether that’s business or pleasure)
POV: Tonica wrote your copy
and your client experience?
As smooth as your fave French rosé
01/ Book your project
Click the button below, fill out the form and I'll get in touch. We'll then hop on a free Zoom call and if you're ready, you can pay your deposit to secure your spot!
02/ Sit back and chill
Leave your Google copy doc to me while you take care of your business (or have a cheeky day off, you deserve it)
03/ Celebrate!
Pop the bubbly, friend. I'll send your first draft and video walkthrough to your inbox. After revisions are made, it's time to show off your fresh new copy!
MAYBE YOU’RE ASKING…
“What’s your niche?”
Technically, I don’t have an industry-related niche (*gasps in business coach*). Instead, my niche is based on your brand’s personality and your passion. So, if you’re obsessed with what you do AND want copy that feels like a convo with your bff—memorable, engaging and leaves you wanting more—we’re a match, no matter your niche.
I’VE WORKED WITH web designers / fitness experts
course creators / photographers / skincare brands / mindset coaches / psychologists AND *hopefully* YOU
OH HEYyy, I’M hollie!
Website & launch copywriter for creative slashies (and hopefully you)
With over a decade of marketing and writing experience, working with million-dollar brands and start-ups alike, I know how to craft a brand story that is both heard and felt. And web design? You bet that matters, too. That’s why I’ve also spent years learning user design best practices so your copy looks as good as it sounds.
And in an online world where copy *can* feel like reheated leftovers, I'm here to serve something fresh. Rejecting eye-roll-worthy grandiosity and false claims (ahem, “make $100k in 30 minutes with my top-secret strategy” 🥴) — I’m all about injecting bold authenticity in every syllable. And if that sounds like your vibe, I’d love to meet you!
Schooled in copy, SEO and
web design best practices
still SITTING PRETTY ON THE FENCE?
We’re a perfect match if…
You've always written your own copy, but now you're thinking, "It's about time for a professional to help me take it to the next level"
You need someone to untangle your thoughts and write web copy that makes you think, "Wow, she gets me."
You value a copywriter who's all in—someone who listens deeply and translates your brand vision into words that resonate.
You're all in for turning the copywriting process into an engaging, enjoyable journey, one that you *actually* look forward to. (At least that’s what ALL my past clients say!).
You've felt the stress of DIY copywriting and are craving the relief that comes from having a website you’re excited to show off.
You’re ready to say boy bye to toxic clients and attract people who resonate with your message, respect your expertise and value your work.
Lingering questions? I’ve got answers
Your question not answered here? Feel free to email me at hollie@tonicabrandstudio and we’ll chat!
-
Great q! These services are completely different. Here’s what you should consider:
Home Page Intensive: This is perf for you if you don’t quite have the budget for a bigger copy project right now, but you know you need help developing a strong brand messaging strategy. You also have time to DIY your about and services page, as long as you have guidance!
Full Web Copy: You also want a fresh brand messaging strategy, but you have the budget to invest in 4+ pages of done-for-you website copy and want someone to take it off your hands, completely. This package also includes SEO, and market research conducted by me.
-
I get that—I really do. And I’m sorry this has happened to you. Unfortunately, ‘copywriter’ is not a regulated term, so technically, anyone can *claim* to be an ‘expert copywriter.’
If you’re looking for the real deal, my suggestion to you is: Look at the website copy of the copywriter you’re considering. Does it connect with you? Do you like their style? Is it unique or does it sound like everyone else? Does it sound professional? What are their credentials? How many years have they been a copywriter? Look through their portfolio of work. And of course, look for real testimonials with pictures attached. Hop on a free call to ask questions and do a vibe check.
Overall, be sure to do your research. The right copywriter won’t have a problem answering your valid questions! -
I completely understand that handing over the reins to your brand voice can feel a bit like stepping onto a rollercoaster blindfolded – thrilling, but scary! That's why my process is all about collaboration and precision.
And hey, my personal brand voice is secondary. Maybe you’d like witty copy, or maybe you’re more reserved. Either way, through detailed questions, creative prompts, and even a fun 'spirit animal' exercise, trust me, we’ll nail your brand voice. Imagine me as the Meryl Streep of copywriting—studying your character in depth to represent your brand. (Still waiting on that Oscar, though) -
Yes! I’ll ensure your template’s copy *and* design works together so it looks as good as it reads.
Don’t have a template yet? No worries. Whether you have a template, working with a designer or DIY-ing your web design, I'll provide a custom wireframed sitemap so you'll know exactly how to lay out your copy, section-by-section! -
No calls needed! Instead, I’ll send you an in-depth brand questionnaire. Then, after I send over your recommended edits, we’ll hop on a 30-60-minute call on Zoom to answer any questions! Get all the deets about the Copy Glow-Up here!
-
I’ve been writing professionally for 16 years. But I’ve been specifically writing copy for 7 of those years (3 years at the corporate/agency level and 4 out on my own).
-
I sure do! Depending on your project, plans can span from 3-6 months. My clients typically pay a deposit upon booking, then pay an agreed-upon number of monthly installments.
-
It’s a good idea to book around 4-6 weeks before your target launch date. This will ensure we both have availability, you’ll have plenty of time to complete your questionnaire and leave plenty of time for revisions.
