3 Prompts to Help You Write Sales Page Copy
Put your hands up if you've ever heard these buzzy marketing phrases before:
💫 "Features tell, benefits sell"
💫 "Show, don’t tell"
💫 "Sell the transformation, not the information"
If you have, it's for a good reason. 'Cause here’s the thing— they’re all communicating the same, *v important* message: people buy results, not products.
In other words: your potential clients don't care about your service's never-ending list of features. They care about the results you or your products are going to give them
So, let's pretend you're looking for a website copywriter and you're trying to decide between two options. Who would you decide to book a free chat with based on the following:
COPYWRITER ONE:
With my web copy service, you'll get a home page, about page, services page or whatever you need (I'm flexible!). Let's level up your website with words that speak to your ideal clients and make you money.
You'll get:
[lists out deliverables in point form]
Book a free chat with me here. Can't wait to speak with you!
COPYWRITER TWO:
Boldly position your brand to be the go-to option in your niche with lead-generating words that work for you—24/7.
Why you'll love levelling up your web copy:
Make an impactful first impression with words that inspire your audience to take action.
Communicate the value of your offers via benefit-rich copy that speaks to your ideal client
Create irrational loyalty and make the choice of working with you a no-brainer
Develop a strong web copy theme that will create memorability (and is damn fun to read!)
Showcase your brand voice, values and personality so you can attract the right-fit clients
*THEN go into the details of what's included in the package*
Ready to level up your digital home an create a cult-status brand? Book your super chill chat here.
So—who would you choose? I feel like I know the answer. The point is to always lead with the benefits.
Ask yourself these three questions:
1. Why should my potential client CARE about this feature or service?
2. What is the end result?
3. How will their lives or businesses become better because of this product/service?
Let's look at some more examples!
➡️ Why should someone care that the newest Apple phone has a third lens and super zoom?
So they can immortalize their 4-year-old son’s soccer game for years to come.
➡️ Why should someone care that your skincare product has hyaluronic acid?
So they can finally feel comfortable in their dewy skin again.
➡️ Why should your audience care if you have a private Circle community?
So they never have to feel alone in their journey with like-minded biz owners there to cheer them every step of the way.
➡️ Why should they care about your done-for-you templates?
So they can save time, stress less and spend more time with their family.
Sell the benefit or—end result—always.
Your action step: Go to your website and audit your service pages. Are you leading with the end result of your service? If not, focus on that!
hey, i’m holle!
Head word nerd at Tonica and I’m here to help you shift how you show up with buzzworthy brand messaging strategy that you and your clients are obsessed with.
Hey, I’m Hollie!
Website & Launch Copywriter for creative slashies
Whether you need help developing your target audience, writing your home page, your course’s sales page, a story-led email newsletter or figuring out (and building!) your client-winning offer ecosystem—you’re in the right place.
The Copy Edit Blog is where entrepreneurs, business owners, personal brands and course creators can learn how to resonate with your right-fit clients and students through the art and science of high-converting copy.
