THE COPY GLOW-UP
Every writer needs an editor
Even J.R.R. Tolkien needed a few tweaks to perfect Lord of the Rings. Think of me as the editor for *your* story. I’ll refine copy you’ve written and give you the *exact* changes you need to make so you can finally attract your ideal clients and land the sale.
let me guess…
DIY-ing copy *kinda* feels like assembling Ikea furniture—a lot harder than it looks
You've scoured every copy template, downloaded all the copy formulas, and might as well have a PhD from YouTube University. Yet, every time you go to write your own copy, you're still as baffled as when you tried to build an Ikea bookshelf with hieroglyphics-esque instructions 😵💫
Here’s the thing: Acing English in school, or having a knack for creative writing *isn’t* the same as writing high-converting copy. But with expert guidance, we can elevate your copy from "meh" to "must-have" in less than a week.
💅🏼 *cue the makeover montage* 💅🏼
Think Queer Eye style glow-up—but for your words
Imagine transforming your copy just like Bobby Berk transforms a room a la Queer Eye. Not *just* to mirror your voice, but to create an online space that makes your dream clients feel at home. With just a few tweaks get ready to turn your web, sales page or email copy into results and your visitors into clients.
THE COPY GLOW-UP /
THE COPY GLOW-UP /
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THE COPY GLOW-UP
1 WEEK | $397 USD
What’s included:
Copy glow-up for one web page, sales page, or up to 3 emails
Brand questionnaire
In-depth copy suggestions (Google doc)
Loom walkthrough video recording explaining my edits
Post 30-minute copy Q&A Zoom call + recording
In less than a week, you’ll be able to…
Optimize your copy without breaking a sweat, or your bank account. Here is a lil taste of what I’ll help you do:
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There’s a very special way your home, page, about page, sales page, etc needs to be laid out in order for you audience to know, like and trust you.
I’ll tell you the exact sections you need to include, in what order so you can take your audience on a journey to make an informed decision to buy from you. -
Simplicity sells. Sometimes a second pair of eyes is all you need to make the complex ideas swirling around in your head sound simple.
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Want copy that’s fun to read? Consider it done. I’ll help you add more of your personality to your website, sales page or emails (ahem, your audience will thank you).
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Everyone wants punchy copy —AKA—Concise, easy-to-read words that pop off the page. I’ll also help you nail your phrasing, taglines, and sentence structure.
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Based on your brand questionnaire, I’ll ensure you’ve included everything your ideal clients needs to know to take action. That means focusing on their specific desires, objections and more.
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Stories are the backbone of marketing. If done right, it can amp up relatability, memorability and help our audience resonate with our message even more
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Design is *not* just about looking pretty. If done right, it can make all the difference in your conversion rate. We’re talking text hierarchy, design flow, user design, readability and so much more.
what they’re saying:
“My new sign-up form is converting 3x better!!!”
*SINGS IN BEST MONTELL JORDAN VOICE*
This is how we do it
01/ Book your Copy Glow-Up below
Booking is super easy: Just click the button below, pay your invoice and you're booked—no discovery call required.
02/ Complete your brand questionnaire
After booking your glow-up, you'll get access to your client portal where you'll complete your brand questionnaire. Once that's submitted, I'll get to work, combing through every word of copy you've written so I can give the best editing suggestions.
03/ Celebrate!
3 business days after you submit your questionnaire, you'll get your Google doc with my suggested edits and a video walkthrough explaining my edits. Then, we'll follow up on Zoom so you can ask any questions and further revise your copy in real time. You'll also get a recording so you can implement edits and leave feeling super confident in your fresh, new copy!
still on the fence?
You’re just about to launch your new service, program or course and DIY-ed your sales page but wanna make sure it’s optimized for conversion before you click publish.
You’re a WEB DESIGNER and offer copywriting services to your clients, but you’d like some expert feedback before you hand it over to your client. (OR you can become an affiliate partner and get paid when you refer your clients to me. Reach out here if you’re interested in learning more!)
You’d like to add more of your personality, story-telling and fun into your email welcome sequence, sales sequence or newsletters but you’re not quite sure how (but would love to learn!)
Hey, maybe you already love your website copy, but it isn’t converting your browsers into buyers. You need someone to swoop in and tell you exactly what to write.
On the other hand, maybe you’re completely over your website copy and know something is missing—but you don’t know what. But you also don’t really have the time or budget for a done-for-you copy project now.
You’re a little nervous working with a copywriter (maybe you’ve been burned before or feel like no one will “get” your voice). This is the perfect way to see what it’s like to work with a copywriter, without the risk of a 5-figure investment.
A Copy Glow-Up is perfecto for you if…
OH HEYY, I’M HOLLIE
Just a word nerd with an eye for design
With over a decade of weaving words that stir emotions, from covering fashion shows in glossy magazines to high-rise marketing gigs to boutique copy houses alike, I love blending the art and science of copywriting so you can become the go-to in your industry.
Think: Intentional storytelling, creative flair, and ethical sales psychology. My mission? To write sleaze-free copy that resonates and cultivates top-shelf brand loyalty, all served with a dose of understated wit and personality.
Lingering questions? I’ve got answers
Your question not answered here? Feel free to email me at hollie@tonicabrandstudio and we’ll chat!
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No calls needed! Instead, I’ll send you an in-depth brand questionnaire for you to fill out. Then, after I send over your recommended copy and design edits, we’ll hop on a 30 minute call on Zoom to answer any of your questions!
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Expect a super quick turnaround! Once you book your Glow-Up, I’ll send your brand questionnaire within 24 business hours.
Then, you’ll receive your copy edits in a Google Doc just 3 business days AFTER you complete and submit your questionnaire.
Finally, at a time of your choosing, we’ll hop on a 30-minute Zoom call to discuss your copy edits and you can ask any clarifying questions! -
Unfortunately, not for my Copy Glow-Up service. It’s a one-time, pay-in-full arrangement.
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I’ve been writing professionally for 16 years. But I’ve been specifically writing copy for 7 of those years (3 years at the corporate/agency level and 4 out on my own).
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I get that—I really do. And I’m sorry this has happened to you. Unfortunately, ‘copywriter’ is not a regulated term, so technically, anyone can *claim* to be an ‘expert copywriter.’
If you’re looking for the real deal, my suggestion to you is: Look at the website copy of the copywriter you’re considering. Does it connect with you? Do you like their style? Is it unique or does it sound like everyone else? Does it sound professional? What are their credentials? How many years have they been a copywriter? Look through their portfolio of work. And of course, look for real testimonials with pictures attached. Hop on a free call to ask questions and do a vibe check.
Overall, be sure to do your research. The right copywriter won’t have a problem answering your valid questions! -
No, this is NOT a done-for-you copy service. HOWEVER, I’ll provide formulas, copy templates and suggestions on how you can improve your copy. Then, you’ll need to implement these changes yourself.
Psst: If you’d like to hire me to write your copy for you—check out my other services here!
