RUTH GAUNT WEB DESIGN
THE BRAND:
RUTH GAUNT WEB DESIGN
THE SCOPE: WEB COPY // HOME + SERVICES PAGES
THE VOICE: CONVERSATIONAL // FRIENDLY // PLAYFUL
the DIFFrentiator:
Ruth Guant Web Design offers a unique, lightning-fast service for small business owners seeking a professional online presence—without the hassle and wait. Specializing in Squarespace design, Ruth transforms the daunting task of website creation into a streamlined, one-day process.
Her approach eliminates tech jargon and drawn-out timelines, ensuring even the busiest entrepreneurs can have a sleek, user-friendly website ready to launch by the end of the day. Emphasizing affordability and simplicity, Ruth's service is tailored to empower small businesses with a standout digital footprint, all achieved within a single day's work.
THE WHY:
To help small business owners and soloprenerus show-off their enterprise with a beautiful digital home, without an overwhelming drawn-out design process or leave them with a complicated website they can’t update themselves.
THE GOALs:
To become the web designer known for her speedy, done-in-a-day web design approach
To overcome any objections/disbelief that yes—a full 5+ page website *can* be done in a day
To be more sales-focused but in a non-sleazy way with fun-to-read copy
The Brand Positioning statement
“Your client-winning website, done in a day”
In essence, "Your client-winning website, done in a day" is not just a service offering—it's a compelling narrative that speaks to efficiency, simplicity, and empowerment. It's a promise that resonates deeply with small business owners looking for a hassle-free route to a professional online presence, making Ruth Guant Web Design a go-to solution in the web design landscape.
THE WHY BEHIND THE WORDS
Why this statement worked in tandem with Ruth’s goals:
1. Becoming Synonymous with Speed and Efficiency: Ruth's aim to be recognized for her rapid, one-day web design approach is perfectly encapsulated in this statement. Ruth will not only differentiate herself in a crowded market but also become the go-to expert for entrepreneurs who value efficiency. This positioning elevates her brand to be synonymous with speed, quality, and reliability in web design.
2. Dispelling Objections with Proven Results: The biggest hurdle in promising a full 5+ page website in a day is overcoming skepticism. Including “client-winning” infuses a deep benefit at first glance. I then continued to address (and anticipate!) common objections Ruth’s ideal client may have before booking.
I did this by including an “ah-ha” moment in the second section with the headline, “Your business wasn’t built in a day—but your website can be” and by showcasing real-life examples and testimonials on her website. This provides tangible proof that not only is this feat possible, but it's also something she has delivered to happy clients 50+ times. This evidence-based approach will help in breaking down disbelief and build trust.
3. Sales-Focused Yet Authentic Copywriting: To be sales-focused without coming off as pushy, Ruth's copy needed to strike a balance between persuasive and relatable. This is achieved by infusing her brand's personality into the copy – think understated wit, confidence, and a sprinkle of British humour (she’s UK-based!) so it feels much like a conversation with a friend who's got your back.
By focusing on the benefits and outcomes of her service (like saving time, avoiding stress, and getting a professional website quickly), she can make her sales pitch engaging and fun to read. Phrases like “If designing a high-converting website feels like you’re trying to paint the Sistine Chapel blindfolded, you’re in the right place” can add a playful yet convincing tone to her messaging.
MEMORABLE SNIPPETS
MEMORABLE SNIPPETS
more WORDS FROM Ruth’s WEBSITE
Your business wasn’t built in a day—but your website can be
If designing a high-converting website feels like you’re trying to paint the Sistine Chapel blindfolded, you’re in the right place. You've put in the hours to build and grow a thriving business, not to be bogged down by font dilemmas, SEO mambo-jumbo and tech stuff, amiright? You need a website that mirrors your expertise, fits your budget, and is ready to launch, like, yesterday. The good news? That’s just my specialty.