Woman sitting at the bar of a restaurant, looking at the camera with her phone in her hand

Where brands get their buzz

WEBSITE, lauch & Email COPYWRITING FOR CREATIVE SLASHIES

SOUND A LITTLE TOO FAMILIAR?

“Selling my stuff is like,

the ultimate buzzkill” 

Ever bitten into what you thought was a chocolate chip cookie, only to discover...raisins? Total buzzkill. That’s what selling your products and services online can feel like. Because even though you know your services and products are thebomb.com, communicating (and selling!!) them to your website visitors? Unexpectedly ew.

Here's the scoop: Crafting, "take my money" web copy–the kind that unmistakably sounds like you, attracts the *right* people, and gets results (ahem, leads and sales)—is a unique blend of word science. Good thing you found Tonica 😉

Arty photo of a pink typewriter with crumpled paper on the wall

WELCOME TO TONICA STUDIO

Where conversion

flirts with creativtiy

If you’re ready to uncork your brand’s full potential with a deliciously intoxicating messaging strategy that pours equal parts sales psychology, storytelling *and* personality into every syllable, you’re in the right place. Think: Don Draper meets Ryan Reynolds—but less whisky, more wit.

SERVICES ON TAP /

SERVICES ON TAP /

FILE UNDER: *BUZZWORTHY BRAND LOADING…*

  • Pink typewriter creative photoshoot with crumpled paper

    FULL WEBSITE COPY

    Best for Industry Leaders READY TO TAKE THEIR COPY TO THE NEXT LEVEL

    You know *exactly* what makes your biz stand out and you can recite your audience’s desires better than season four of The Office. You just need help communicating that to your audience with 4+ pages of done-for-you, break-the-internet kind of story-led copy that sells your stuff, 24/7.

    GET THE DEETS →

  • Hollie looking at her phone while standing against a white wall

    HOME PAGE COPY INTENSIVE

    BEST FOR NEW(ISH) BIZ OWNERS WHO NEED A MESSAGING REFRESH

    Lemme guess: A full-service web copy package is too much, and a copy template is too little. There’s gotta be a third bowl of porridge, right? Enter the Home Page Intensive—your fresh, new brand positioning and messaging strategy along with personality-packed home page copy.

    (Most popular service!!)

    GET THE DEETS →

  • Blue typewriter with white crumpled paper in the background

    LAUNCH COPY

    BEST FOR COURSE CREATORS, EDUCATORS AND CREATIVES

    You’ve finally packaged up your brilliance and are ready to scale your biz to new heights. Here’s everything you need to make that happen: We’re talking sleaze-free, high-converting sales pages, landing pages, and story-led sales emails.

    GET THE DEETS →

  • A photo of Hollie, pouring wine into a glass

    EMAIL VIP WEEK

    BEST FOR ONLINE CREATORS

    Email is *still* the number one way to nurture your community, but it can feel overwhelming if you don’t have an email marketing strategy. Enter: The Email VIP Week where I’ll help you create your need-this-it-my-life opt-in, write your high-converting landing page and craft your story-led welcome sequence for you. You in?

    GET THE DEETS →

  • COPY GLOW-UP

    BEST FOR DIY-ERS

    Within 3 business days, I’ll take words you’ve written and give you suggested copy and design edits that will take your website, sales page or emails to the next level. (Ahem, more conversions, and more moolah)

    BOOK YOURS HERE →

"Working with Hollie has been my favourite collab in my 25+ years in business."

“If you wanna feel excited about your business, this is for you. Because working with Hollie was different. She listened, she cared, and I felt that. Investing in copy is not *just* about getting high-converting words— It’s SO much more than that. Because I now have a newfound confidence in how to speak to my potential clients without abandoning WHO I AM! If I had my time back, I would have invested in copy SO much sooner—trust me, don’t sleep on getting expert messaging help!”


-Rachel Baker, Founder & Movement Expert at Humans Move

We don’t just write; We convert

CHECK OUT TONICA’S WORK AND SEE FOR YOURSELF:

 
 
 
Tonica's founder, Hollie sitting in a white chair, posing for her brand shoot.

sup, I’M hollie!

Crafting crème de la crème copy that celebrates your unique personality and stand-out point of view

With over a decade of weaving words that stir emotions, from covering fashion shows in glossy magazines to high-rise marketing gigs to boutique copyhouses alike, I’m here to help you set the standard in your industry by leveraging what no one else can replicate: Your one-of-a-kind brand personality and pov.

SEE WHAT ALL THE BUZZ IS ABOUT…

  • “Say hello to your new favourite copywriter: Hollie is a researcher, wordsmith and saleswoman in one. She knows the ins and outs of sales copy *and* how to write said sales copy to read naturally and playfully. The best voice of customer research ever + clever wordplay that'll make your clients scroll, click and buy. I love reading Hollie's writing, and I know you will too.”

    JEN TURNER, GEMINI COPY

  • “I have worked with several designers, copywriters and larger marketing firms over the last 20 years. Hollie’s work is impeccable and she delivered the project ahead of schedule. I am absolutely blown away by her attention to detail. I can picture the new website with her magical copy!”


    LISA WALSH, ISLAND SKINCARE

  • I knew right away that Hollie had the creativity and modern approach that I needed for my copy. Her work ethic is incredible, and she was open to my feedback with each draft (not that there was much to change!). She walked me through her thought process and made clear what her intentions were behind each decision, which I loved. She absolutely nailed it!

    MELISSA PIKE, SUNFLOWER DESIGNS

  • I really, really got so much benefit of the initial strategy call in which Hollie clarified my offer suite and customer journey. I'd realized I'd been paying soo many different strategists to focus too much on marketing when marketing wasn't my issue—it was clarity on how to organize the services on my website in a way that made sense! Thank you, Hollie!

    Emilia Farrace, The Launch It Co

  • Before working with HoIlie, I wasn't showcasing my services to their full potential. Overall, I am SOOOOO over the moon with everything Hollie has done! I've always been happy with the design of my website, but always felt the words weren’t great. Not anymore friend!! I LOVE it!! And want to share it with EVERYONE!!

    ruth gaunt, Ruth gaunt designs

the BLOG

Thirsty for brand-building tips?

Quench it here. Shimmy into Tonica’s blog where you’ll find copy how-tos, user design hacks, and brand strategy stuff to help you build—and grow—your top-shelf, buzzworthy brand

*RING,RING: YOUR EARLY 2000’S RING TONE*

Your buzzworthy brand is calling

The only Q is: Will you answer? That’s up to you, friend! Book your super chill Zoom chat and we’ll go from there.